Paid Social Video Editor – Freelance

Healf is hiring a Paid Social Video Editor on a freelance basis in London, England. This role sits within the performance creative function, responsible for producing short-form video content that runs as paid advertising across Meta platforms, specifically Facebook and Instagram. It suits an editor who has moved beyond organic content and understands how creative decisions directly affect campaign conversion metrics.

About the Role

The Paid Social Video Editor works alongside Healf’s performance marketing team, turning raw footage, UGC, and brand assets into ads built for scroll-stopping paid social workflow. The company sells across four wellbeing categories, so the content slate is varied, covering nutrition, fitness, sleep, and mental health brands. A typical day involves cutting multiple creative variations of the same concept, adjusting hooks and CTAs based on performance feedback, and keeping edits tight to the formats Meta rewards.

Key Responsibilities

• Edit short-form video ads for Meta placements, ensuring each cut is structured around a clear hook, narrative arc, and call to action.
• Produce multiple creative variations per brief to support paid social A/B testing across different audience segments.
• Adapt UGC footage and brand assets into performance-ready edits that meet Meta’s ad specifications and quality standards.
• Work within a performance creative feedback loop, revising edits based on live campaign data and conversion results.
• Monitor platform trends across Instagram Reels and short-form formats to inform editing style and pacing decisions.
• Manage several active projects simultaneously, delivering to tight turnaround schedules without compromising output quality.

What You Bring

• A portfolio demonstrating paid social or performance creative editing experience, with measurable results where possible.
• Proficiency in professional video editing software used in post-production workflows, such as Premiere Pro or Final Cut Pro.
• Proven experience cutting UGC-style content that has run in live paid social campaigns.
• Familiarity with Instagram Reels or TikTok editing conventions as a secondary skill set.
• The ability to distinguish between content that earns views and content that drives purchase behaviour.

Why This Role

Healf ranked number one on the FT1000 and grew from one million to over one hundred million pounds in under three years, which means the creative output here is tested at real commercial scale. The team is small, so the editor in this role will have direct visibility into how their work performs and will shape creative strategy, not just execute it. For a freelance editor looking to build a track record in performance creative, the volume and variety of paid social work here is substantial.

Apply now for the Paid Social Video Editor role at Healf and put your performance creative work in front of a team that measures what it makes.