Creative Videographer, Paid & Social

Critical Playground LLC is hiring a Creative Videographer, Paid and Social to join the team behind DITTO, a science-led consumer health brand based in London, England. This role sits at the intersection of performance marketing and video production, owning the full shoot-to-delivery pipeline for Meta paid creative and organic social content across TikTok, Instagram, and YouTube. It suits a shooter-editor who understands performance video production, thinks in hook rates and retention curves, and treats every edit as a testable asset rather than a finished piece.

About the Role

The Creative Videographer, Paid and Social works within DITTO’s creative team alongside two other videographers, a graphic design team, and a Performance Creative Strategist, producing high-volume short-form video for a brand with over 400k social followers. Day-to-day production spans UGC-style shoots, talking-head formats, product demos, and lifestyle content, all cut into multiple variants per session to feed a Meta testing pipeline. This is a hands-on production role with real creative ownership, not a support position.

Key Responsibilities

• Shoot, direct, and edit high volumes of paid social video creative for Meta, structuring each asset around hook-led, retention-optimised formats suited to performance marketing workflows.
• Cut multiple variants from every shoot, covering different hooks, durations, captions, and aspect ratios, to maximise testable output across the paid social pipeline.
• Plan and run shoots end-to-end, handling pre-production including call sheets, shot lists, props, and locations, through to on-set direction and post-production delivery.
• Direct creators, talent, and founders on camera, drawing out performances that feel native to short-form video platforms rather than scripted or produced.
• Read creative performance data including hook rate, hold rate, CTR, watch time, and CVR, then apply those findings directly to the next round of shoots and edits.
• Repurpose top-performing paid creative for organic social and adapt strong organic moments into paid variants, keeping the asset library, footage archive, and project files clean and versioned throughout.

What You Bring

• A strong portfolio demonstrating both shooting and editing across short-form social video production, with clear examples of paid creative or performance-driven content.
• Hands-on experience producing UGC-style content and talent-led formats for Meta platforms, with an understanding of what drives retention in paid social environments.
• Competence across the full production-to-publish workflow, from pre-production planning through on-set direction to upload-ready delivery in correct specs and formats.
• Familiarity with organic content production for TikTok, Instagram, and YouTube, including native-feeling formats and behind-the-scenes capture.
• Ability to work directly from performance data and iterate quickly on creative, with a clear process for translating brief feedback into finished assets at pace.

Why This Role

DITTO is a VC-backed consumer health brand scaling quickly, which means the Creative Videographer, Paid and Social will have genuine influence over the creative output rather than executing someone else’s vision. The production volume is high and the feedback loops are short, making this a role where you develop real fluency in performance video production within a compressed timeframe. Critical Playground LLC operates at the kind of pace where strong work gets noticed and the scope of the role expands accordingly.

Apply now for the Creative Videographer, Paid and Social position at Critical Playground LLC and bring your production reel to a brand that ships at volume and measures what works.