Sr Analyst, Insights, Strategy & Analytics (Comedy and Animation)

Job Position(s): Sr Analyst, Insights, Strategy & Analytics (Comedy and Animation)

Sony Pictures Entertainment is hiring a Sr Analyst, Insights, Strategy & Analytics (Comedy and Animation) based in Culver City, California. This role sits within the SPT Insights, Strategy, and Analytics team and is focused on comedy and adult animation series, generating audience research, performance analysis, and content strategy insights that inform what gets developed, how it gets positioned, and how it performs across linear and streaming platforms. It suits a researcher or analyst who already understands the episodic television landscape and knows how to translate data into creative and commercial decisions.

About the Role

The Sr Analyst, Insights, Strategy & Analytics (Comedy and Animation) works directly with the Executive Director overseeing comedy, adult animation, and scripted series at Sony Pictures Television, one of the largest independent studios producing content for both network and digital platforms. Day to day, this person runs primary research studies on concepts and pilots, tracks series performance across the content lifecycle, and builds out landscape analyses that help development executives understand where genre opportunities are moving. The work spans qualitative and quantitative methods, social listening, syndicated data tools like Nielsen and Ampere, and custom reporting built for senior stakeholders.

Key Responsibilities

• Design and execute primary research studies, both qualitative and quantitative, to test concepts, pilots, and series across comedy and adult animation slates.
• Produce regular performance reporting and custom analyses tracking audience engagement across live-action comedy and animated series throughout their production and release cycles.
• Analyze the television landscape using Nielsen, Ampere, and third-party datasets to identify genre trajectories and audience growth areas relevant to development and production decisions.
• Apply social media listening tools to surface audience sentiment, test content hypotheses, and identify marketing positioning opportunities for current and upcoming series.
• Build presentations that translate data findings into clear strategic narratives for senior executives across content, development, and marketing functions.
• Partner with broader data analytics teams on larger-scale projects requiring advanced analytics beyond standard syndicated research workflows.

What You Bring

• 3 or more years of experience in audience research, content strategy, or analytics within episodic television, streaming, or a related entertainment context.
• Hands-on experience with Nielsen, Ampere, or comparable third-party audience measurement and syndicated consumer insight platforms.
• Demonstrated ability to design and field primary research studies, including concept testing and pilot evaluation, from brief through to final deliverable.
• Experience working with social listening tools to analyze audience behavior around scripted content.
• Strong data visualization and presentation skills, with a track record of delivering strategic insights to non-technical senior audiences.

Why This Role

Sony Pictures Entertainment’s television slate includes some of the most-watched series across both network and streaming, giving this analyst direct exposure to content decisions at meaningful scale across comedy and animation genres. The Sr Analyst, Insights, Strategy & Analytics (Comedy and Animation) sits close to creative and development leadership, which is rare for an analyst-level role and offers real visibility into how a major independent studio builds its content strategy. Culver City remains one of the most active hubs for television production and development, and this team operates at the center of that activity.

Apply now for the Sr Analyst, Insights, Strategy & Analytics (Comedy and Animation) role at Sony Pictures Entertainment and bring your research background to one of the industry’s most active scripted television operations.