Social Media Executive — Kids Brand Content Lead

Job Position(s): Social Media Executive — Kids Brand Content Lead

BBC is hiring a Social Media Executive, Kids Brand Content Lead, based in Manchester (Salford) with hybrid working available. This role sits within BBC Children’s & Education, where you’ll lead social-first content strategy and delivery across TikTok, Instagram, Facebook, and WhatsApp for the CBeebies brand portfolio and Parenting output. It suits a digital content professional who understands children’s television audiences and knows how to build brand presence across multiple social platforms simultaneously.

About the Role

You’ll be working inside one of the UK’s most established children’s television departments, producing and managing social content that supports CBeebies series and Parenting brand initiatives. Day to day, this means developing platform-native content, managing account schedules, and working directly with internal production and editorial teams to align social output with broadcast programming. The role requires someone who can hold a strategic view across accounts while still getting into the detail of individual posts, formats, and audience metrics.

Key Responsibilities

• Develop and execute social-first content strategies across TikTok, Instagram, Facebook, and WhatsApp for CBeebies and Parenting brand accounts.
• Manage multiple social media accounts simultaneously, maintaining consistent brand voice and editorial standards across each platform.
• Create and commission content that is built for platform behaviour, not repurposed from broadcast output.
• Track performance data across children’s television social channels and use those insights to inform content decisions and posting strategy.
• Work with internal BBC Children’s & Education teams to coordinate social activity around programme launches, seasonal moments, and editorial priorities.
• Grow audience awareness and engagement for CBeebies brands through organic social content tailored to parents and early-years viewers.

What You Bring

• Proven experience running social media accounts for a broadcaster, children’s television brand, or large-scale media publisher.
• Hands-on content production skills across short-form video formats, particularly for TikTok and Instagram Reels.
• Understanding of how social content supports episodic television brands and extends audience engagement between broadcast windows.
• Experience reading and interpreting platform analytics to shape content calendars and campaign priorities.
• Ability to manage multiple brand accounts without letting tone, quality, or scheduling slip across any of them.

Why This Role

BBC Children’s & Education is the department behind CBeebies and CBBC, two of the most recognised children’s television brands in the UK, and this role puts you at the centre of how those brands communicate digitally. Working in Salford places you within a major BBC production hub with genuine proximity to the teams making the content you’ll be supporting. For a social media professional with a background in children’s media or broadcasting, this is a substantial portfolio to own.

Apply now for the Social Media Executive, Kids Brand Content Lead position at BBC and put your children’s television social strategy experience to work on one of the UK’s most recognised kids’ brands.