Social Producer, CNN Digital Products & Services

Job Position(s): Social Producer, CNN Digital Products & Services

Warner Bros. Discovery is hiring a Social Producer for CNN Digital Products and Services, based out of Burbank, CA. This role sits within CNN’s Off-Platform Team, where the day-to-day output is short-form vertical video, serialized social-first content, and real-time coverage built specifically for TikTok and Instagram distribution. It’s a fit for a digital media producer who lives inside these platforms and understands how algorithm behavior, content format, and audience psychology connect to actual performance.

About the Role

The Off-Platform Team operates at the intersection of social video production and editorial strategy, working alongside Channel Managers and the Video Editorial Team to get CNN’s journalism in front of audiences who aren’t coming to the homepage. A typical day involves producing trend-responsive vertical video, curating content from editorial partners for platform distribution, and pulling metrics to shape what gets made next. This is a production role with a real editorial feedback loop, not a pure scheduling or community management position.

Key Responsibilities

• Create and edit short-form social video for TikTok and Instagram, including serialized formats and trend-responsive vertical content built to platform spec.
• Produce real-time social coverage of live and in-person lifestyle events, adapting quickly to breaking news workflow when required.
• Conceptualize and produce sponsored social content formatted natively for each platform, keeping editorial and commercial output distinct.
• Curate and distribute content from CNN’s editorial partners across TikTok and Instagram, optimizing captions and thumbnails using SEO and GEO best practices.
• Analyze platform metrics to identify audience trends and inform the broader social video strategy across the team.
• Act as an internal resource for editorial partners on Off-Platform presentation standards, closing the loop between social performance data and on-platform coverage decisions.

What You Bring

• Three to six years of social media production experience at a media outlet, with a clear track record of content that performed.
• Adobe Premiere Pro proficiency at a power-user level, meaning you edit your own work without handoff to post.
• Deep familiarity with TikTok and Instagram platform mechanics, including algorithm behavior, native formats, and current content culture.
• Strong news judgment developed in a live or episodic digital news environment.
• Experience writing social copy with SEO and discoverability built in from the start, not added after.

Why This Role

Warner Bros. Discovery operates one of the most recognized names in digital news production, and this Social Producer position puts you at the center of how CNN reaches audiences outside its own properties. The role carries real creative ownership over format development, not just execution of someone else’s playbook. The schedule runs Sunday through Thursday, 12 to 8 PM ET, with flexibility expected around holidays and breaking news.

Apply now for the Social Producer role at Warner Bros. Discovery and bring your short-form production work to one of the largest digital news operations in the world.