Director – Marketing & Growth Analytics

Job Position(s): Director - Marketing & Growth Analytics

AMC Networks is hiring a Director of Marketing & Growth Analytics based in New York, NY. This role sits within the Research team and owns the full marketing measurement function across AMC Networks’ portfolio of streaming services, including AMC+, Shudder, Acorn TV, and ALLBLK, translating subscriber data into media spend decisions that drive acquisition and retention. It suits a senior marketing science professional who has built and defended measurement frameworks inside a subscription television or direct-to-consumer media business.

About the Role

The Director of Marketing & Growth Analytics serves as the primary analytical partner to Performance and Lifecycle Marketing, working across a streaming portfolio that competes in both genre and general entertainment subscription categories. Day-to-day work spans hands-on SQL and Python querying, MMM and MTA model validation against first-party subscriber data, and designing incrementality tests that ground media optimization in real outcomes. This is not a reporting role, it is a decision-making infrastructure role with direct exposure to senior leadership.

Key Responsibilities

• Define and lead the internal marketing analytics strategy and measurement roadmap, establishing AMC Networks’ methodology for media effectiveness across streaming and cable properties.
• Validate and evolve MMM and MTA outputs against first-party subscriber data, challenging agency assumptions and driving methodology improvements tied to real subscriber outcomes.
• Design and commission geo holdouts, lift studies, and matched market experiments to test media incrementality and inform spend allocation across subscription television campaigns.
• Support retention and CRM media teams with audience targeting strategy, experimental design, and measurement of churn intervention programs across the streaming portfolio.
• Define marketing data infrastructure requirements in partnership with BI, specifying the connections between media exposure and subscriber behavior needed for accurate attribution.
• Synthesize complex quantitative analysis into executive-ready recommendations, presenting findings verbally and visually to senior leadership across the organization.

What You Bring

• 10 or more years in marketing analytics, marketing science, or media measurement, with direct experience in subscription or direct-to-consumer media preferred.
• Deep expertise in MMM, MTA, incrementality testing, experimental design, and causal inference methodologies.
• Proficiency in SQL and Python, with substantial experience working with big data infrastructure in a streaming television or subscription media environment.
• Familiarity with Meridian or comparable Bayesian MMM frameworks.
• A relevant degree in Analytics, Data Science, Statistics, Economics, Marketing, or a related field is preferred.

Why This Role

AMC Networks operates one of the more distinct streaming portfolios in the business, with genre-specific services sitting alongside The Walking Dead Universe and the Anne Rice Immortal Universe coming out of AMC Studios, which gives this measurement function real material to work with across varied subscriber bases. The base compensation for this position is $140,000 to $180,000 commensurate with experience. For a marketing science professional looking to own measurement strategy inside an established streaming television company, this is a substantive seat at the table.

Apply now for the Director of Marketing & Growth Analytics position at AMC Networks and bring your measurement expertise to one of cable and streaming television’s most recognizable content brands.