Chief, Global Strategy & Marketing, Anime Production

Job Position(s): Chief, Global Strategy & Marketing, Anime Production

Warner Bros. Discovery is hiring a Chief, Global Strategy & Marketing, Anime Production based at Toranomon Hills Station Tower in Tokyo. This role sits at the intersection of anime production and global distribution, responsible for building and executing 360 marketing campaigns that carry anime IP from production through to audience across every major platform and territory. It suits a marketing professional with real roots in anime, content licensing, or the broader entertainment industry who understands how global campaign strategy translates into actual release execution.

About the Role

The Chief, Global Strategy & Marketing, Anime Production works within Warner Bros. Discovery’s anime content division, interfacing daily with production teams, IP owners, licensees, and international distributors. The work spans campaign planning across episodic television and feature animation releases, with hands-on involvement in social content, promotional assets, event activations, and cross-territory coordination. A typical day moves between strategic planning sessions and the ground-level execution of multi-platform marketing initiatives tied to live production schedules.

Key Responsibilities

• Develop comprehensive global marketing strategies and action plans aligned to anime production timelines and distribution windows.
• Plan and execute multi-platform campaign rollouts spanning social, digital, events, and trade channels across international markets.
• Build and manage platform-specific content for TikTok, Instagram Reels, and other social channels, including community engagement and trend monitoring.
• Coordinate event and convention activations, producing promotional copy, press releases, advertising materials, and video assets to support each campaign.
• Track campaign performance through market research and analytics, using audience insights to refine strategy across the production and release cycle.
• Work directly with producers, IP owners, and licensing partners to maintain campaign consistency across all territories and distribution pipelines.

What You Bring

• 2 to 3 years of direct experience in anime marketing, content marketing, or the entertainment licensing industry.
• Proven track record managing global or multi-territory campaigns for episodic animation or anime studio releases.
• Hands-on experience with social media content production and community management across major platforms.
• Strong project management skills, including budget oversight, timeline management, and cross-functional documentation.
• Fluency in the anime production and distribution landscape, including relationships with IP holders and licensees.

Why This Role

Warner Bros. Discovery carries one of the broadest content portfolios in the global entertainment industry, and this position places you at the center of its anime production strategy at a time when the studio is actively building its presence in that space. The Tokyo location puts this Chief, Global Strategy & Marketing role directly inside the market, working with IP owners and production partners in the region rather than managing it remotely. For a marketing professional with an anime background, the scope and scale of projects here are difficult to match elsewhere in the industry.

Apply now for the Chief, Global Strategy & Marketing, Anime Production role at Warner Bros. Discovery and bring your campaign experience to one of the largest production slates in global entertainment.