Videographer

• Assist in all brand initiatives such as corporate videos & executive announcements
• Coordinate with HR for internal communications initiatives
• Oversee and/or execute all film & motion content for corporate initiatives
• Coordinate with ad agency to develop & produce brand campaigns

Dealership Digital Services (80%)

• Creative Team Collaboration

• Collaborate with Creative & Social Media Team in store and brand campaign concept development
• Assist Design Team in idea development for video & motion production, including assistance with script development when necessary
• Pre-Production

• Coordinate with stores to arrange talent, filming dates, locations, props, logistics, etc.
• Arrange personal travel & logistics for gear
• Production

• Film & execute pre-determined script as agreed upon with Creative Director/Creative Lead including filming interviews, b-roll, principle photography, setups, motion graphics, animation, etc.
• Post-Production

• Edit & sweeten sound, master motion graphics & animation & deliver final master to Account Manager upon agreed deadline.
• Still Photography

• Occasional still photography when necessary (corporate headshots, environmental/architectural at stores, etc.)
• Travel 35% of time to out of state dealerships

REQUIRED SKILLS & PROFICIENCY:

• 3+ Years Filming & Editing Experience
• Lighting & Sound Recording
• Still Photography
• Final Cut Pro X (FCPX) or Adobe Premiere
• Adobe After Effects
• Adobe Illustrator
• Adobe Lightroom
• Video Codecs, Compression & Delivery Formats (H.264, H.265, ProRes, etc.)

KEY PERFORMANCE INDICATORS:

• Creative Team deadline adherence
• Video views, shares, likes, comments, view-through, engagement & social KPI’s
• Increased unaided brand awareness
• SEO/Social/Digital KPI performance on specific campaign assets (i.e. CTR, Page Stickiness & Bounce Rates, Open Rates, etc.)
• Process improvement (i.e. production pipeline, artistic improvement, technical improvement, etc.)

Ken Garff