Senior Director, Worldwide Publicity

Lionsgate is hiring a Senior Director, Worldwide Publicity based in Santa Monica, CA to lead global theatrical publicity campaigns across its feature film slate. This role sits within the Worldwide Publicity department and owns campaign strategy and execution from production through home entertainment, managing every major press beat along the way. It suits a seasoned publicity professional who has run national press campaigns, knows how to work with talent and their representatives, and is comfortable operating as a deputy to senior leadership.

About the Role

The Senior Director, Worldwide Publicity reports to the SVP, Worldwide Publicity and serves as the primary campaign lead on assigned theatrical releases, coordinating with international distributors, specialty agencies, and cross-functional studio teams. On any given day, this person might be pitching a title to national broadcast outlets in the morning, reviewing talent schedules for a press junket in the afternoon, and aligning on global campaign strategy with international partners before the day is out. The role requires someone who can step in and drive decision-making when the SVP is unavailable, without missing a beat.

Key Responsibilities

• Develop and execute global theatrical publicity campaigns for assigned Lionsgate titles, managing campaign timelines, key date memos, release announcement grids, and budgets from production through home entertainment.
• Pitch film, talent, and assets to national broadcast entertainment shows, top-tier print publications, and specialty outlets, then negotiate the scope and placement of press coverage.
• Escort talent to press junkets, talk show appearances, premieres, film festivals, conventions, and award shows, anticipating needs on the ground and keeping appearances on message.
• Collaborate with Strategy, Digital, Media, and Creative teams to develop messaging points, press pitches, EPKs, behind-the-scenes assets, production notes, and photo selects for each campaign.
• Partner with the SVP Field and Events and International Specialist to align priorities across internal teams, international distributors, and faith-based and multicultural agencies.
• Serve as the point of contact for all music-related publicity initiatives, covering original scores, soundtracks, and artist partnerships connected to each theatrical release.

What You Bring

• Minimum of 5 to 7 years of experience in publicity or marketing within the feature film or entertainment industry.
• Proven track record managing national press campaigns across broadcast, print, and digital outlets for theatrical releases.
• Experience working directly with talent, talent representatives, and filmmakers in a studio or major production company setting.
• Bachelor’s degree in communications or a related field.
• Strong organizational skills with the ability to manage multiple campaigns under deadline pressure across a diverse film slate.

Why This Role

Lionsgate operates one of the more active independent studio slates in the business, with consistent output across genres and a track record of building major theatrical franchises. The Senior Director, Worldwide Publicity has real ownership over campaigns and direct access to senior leadership, which means the work carries actual weight rather than sitting three layers from any meaningful decision. For a publicity professional looking to grow into a VP-level role within a studio environment, this position offers the scope and visibility to do that.

Apply now for the Senior Director, Worldwide Publicity role at Lionsgate and bring your campaign experience to a studio with a slate worth working on.