Producer, Homepage Programming

Warner Bros. Discovery is hiring a Producer, Homepage Programming based in Hong Kong at their 41 Heung Yip Road offices. This role sits within CNN’s Digital Products and Services Programming team, where the focus is curating CNN’s homepage and digital surfaces, deploying push alerts, and optimizing content presentation for both US and international audiences. It’s a good fit for a digital news producer who has spent real time managing live editorial surfaces and understands how story placement decisions translate into audience behavior at scale.

About the Role

The Programming team works across CNN’s global newsroom structure, partnering with distribution editors and audience development teams to shape how journalism lands on CNN’s home surfaces in real time. Day to day, this producer is making editorial calls on story hierarchy, packaging content across formats including video, photo galleries, and interactives, and running A/B tests on headlines to drive engagement. It’s a production workflow built around speed, news judgment, and a close read of live analytics.

Key Responsibilities

• Curate and package CNN’s homepage and digital surfaces across multiple content formats, balancing breaking news coverage with longer editorial programming for US and global audiences.
• Draft and send push alerts in coordination with senior producers and newsroom colleagues, applying tight editorial standards for accuracy and framing.
• Apply real-time audience data and analytics to guide story placement decisions and optimize content performance across digital publishing platforms.
• Craft headlines and run A/B tests in collaboration with editors and senior programming producers to ensure mobile-friendly presentation.
• Work directly in the CMS and publishing tools to manage accurate, timely updates to home surfaces during live news cycles.
• Participate in post-mortems and strategic programming conversations that shape the team’s editorial and audience approach over time.

What You Bring

• Four or more years of experience in digital news publishing, with direct experience curating homepage or front-page surfaces.
• Hands-on familiarity with CMS platforms, publishing tools, and content optimization workflows in a digital news environment.
• Working knowledge of analytics tools and A/B testing applied to digital content strategy.
• Strong writing and editing skills with a track record of producing accurate, clear headlines under deadline pressure.

Why This Role

CNN’s digital programming operation works at a scale that few digital news roles offer, with decisions affecting how millions of people around the world experience breaking news and editorial coverage. Warner Bros. Discovery’s Hong Kong presence puts this role at the center of CNN’s international audience strategy, which carries real weight in the team’s programming decisions. For a digital producer looking to work at the intersection of editorial judgment and audience development, this is a substantive step.

Apply now for the Producer, Homepage Programming role at Warner Bros. Discovery and put your digital news experience to work at one of the largest content operations in the world.