Director, Strategy and Insights, Paramount Pictures

Job Position(s): Director, Strategy and Insights, Paramount Pictures

Paramount Pictures is hiring a Director, Strategy and Insights to join its Los Angeles-based film studio team. This role sits within the Global Strategy and Insights department, where the work directly shapes how feature film releases are positioned, marketed, and distributed across Paramount’s full motion picture slate. It suits a senior market research professional with deep entertainment industry experience who can translate audience data into creative and commercial strategy.

About the Role

The Strategy and Insights team at Paramount operates as the internal voice of the audience, connecting consumer research to decisions made across production, marketing, and distribution. The Director, Strategy and Insights works across the entire film slate, from original titles to established franchises including Mission: Impossible, Transformers, Sonic the Hedgehog, and A Quiet Place. Day to day, this means designing research programs, managing vendor relationships, and presenting findings to senior marketing and management stakeholders at the studio.

Key Responsibilities

• Lead qualitative and quantitative research programs that address strategic questions across Paramount’s full slate of feature film releases.
• Translate research findings into actionable audience strategies, defining target demographics and identifying key opportunities and challenges for each title.
• Manage the full research pipeline including vendor selection, questionnaire development, and delivery of final reports on schedule.
• Design and present clear visual documents that communicate data and audience insights to marketing strategy teams and studio leadership.
• Monitor competitive film marketing campaigns and emerging research methodologies, including the application of AI tools in audience research.
• Contribute strategic thinking in briefs, presentations, and cross-departmental brainstorming sessions throughout the greenlight and marketing process.

What You Bring

• 10 or more years of marketing research experience, with a background in entertainment or a closely related field preferred.
• A bachelor’s degree in a relevant field is required; an MBA or advanced degree in social sciences, business, statistics, or marketing is preferred.
• Demonstrated experience with data visualization tools and software used in research reporting.
• Strong statistical analysis skills and familiarity with both qualitative and quantitative research methodologies used in film audience research.
• Proven project management skills, including experience handling multiple research workstreams simultaneously across a wide release calendar.

Why This Role

Paramount Pictures has been producing and distributing film since 1912, and its Hollywood lot remains one of the few active major studio facilities in Los Angeles. The Director, Strategy and Insights position reports directly to the SVP of Global Strategy and Insights, offering real influence over how one of the major studios approaches its feature film marketing and distribution decisions. The breadth of the slate, spanning franchise sequels, original films, and award-season titles, makes this a rare research leadership role in the film industry.

Apply now for the Director, Strategy and Insights role at Paramount Pictures and bring your audience research expertise to one of Hollywood’s most recognized studios.