Director, Creative Strategy (f /m/d)

CAA is hiring a Director, Creative Strategy based in Munich, Germany to lead brand partnership and campaign strategy for its Brand Consulting division. This role sits at the intersection of sports sponsorship, entertainment marketing, and integrated campaign development, translating cultural insight and audience data into strategic platforms that connect major brands to sport and entertainment properties. It suits a senior strategist who has built and sold partnership strategies in an agency environment and can move fluidly between cultural analysis, creative briefing, and client leadership.

About the Role

CAA Brand Consulting has grown significantly on the back of recent new business wins, and this Munich-based position is central to scaling that momentum. Day to day, the Director, Creative Strategy leads strategy across multiple brand accounts, developing sponsorship frameworks, content strategies, and integrated campaign platforms rooted in sports and entertainment culture. You will brief and shape creative output, run workshops, and serve as the strategic connective tissue between data and analytics teams and the creative department.

Key Responsibilities

• Lead brand and partnership strategy across a portfolio of accounts, from audience insight through to campaign platform development and client presentation.
• Write and deliver briefs that give creative teams a clear, grounded strategic direction for sponsorship activations, content series, and integrated entertainment campaigns.
• Translate research, cultural data, and emerging platform trends into actionable strategic direction that account teams can build against.
• Identify sponsorship opportunities and cultural entry points that connect brand clients to sport, entertainment talent, and audience communities in ways that feel earned.
• Write strategic and creative decks in fluent German, converting English-language thinking into native-sounding copy for German-market clients and presentations.
• Serve as the strategic lead in workshops, brainstorms, and client development sessions, bringing structure and creative energy to collaborative processes.

What You Bring

• Proven senior-level experience in brand strategy, entertainment marketing, or sports sponsorship at an agency or rights holder.
• A track record of developing partnership strategy and integrated campaign platforms across sports, entertainment, or cultural properties.
• Fluency in German and English, with the ability to write strategically and persuasively in both languages.
• Strong cultural intelligence across the sports and entertainment landscape, with an instinct for identifying shifts before they become mainstream.
• Experience working with data and analytics as a creative input, not just a reporting function.

Why This Role

CAA is one of the few agencies operating at genuine scale across both sports representation and entertainment brand consulting, which means the partnership inventory and client access here are materially different from a standalone brand agency. The Munich office is a growing hub, and this Director, Creative Strategy role carries real influence over the direction of the department. For a strategist who wants proximity to major sports and entertainment IP, this is a substantive position with room to shape the work itself.

Apply now for the Director, Creative Strategy role at CAA and bring your brand partnership expertise to one of the most recognized agencies in sports and entertainment.