Strategic Social Media & Influencer Lead EMEA

Job Position(s): Strategic Social Media & Influencer Lead EMEA

Disney Cruise Line and The Walt Disney Company are hiring a Strategic Social Media & Influencer Lead EMEA, based in London, England. This role sits within the digital marketing and social content function, responsible for driving franchise-specific campaigns across Disney Animation, Pixar, Marvel, and Lucasfilm titles throughout UK and EMEA markets. It suits a social media professional with a track record in entertainment or studio marketing who understands how content strategy connects to audience development at scale.

About the Role

The Strategic Social Media & Influencer Lead EMEA operates inside The Walt Disney Company’s UK marketing structure, working across multiple franchise slates rather than a single production. Day-to-day work involves building and executing social-first campaign playbooks, managing influencer pipelines, and coordinating with both in-market teams and external agencies to deliver audience engagement tied to animation studio and live-action release cycles. Governance, consistency across EMEA territories, and measurable outcomes are central to how success is measured in this position.

Key Responsibilities

• Lead social media campaign strategy for franchise releases across Disney Animation, Pixar, Marvel, and Lucasfilm titles in UK and EMEA markets.
• Develop influencer programs from brief to delivery, including talent selection, content governance, and performance reporting across episodic and theatrical release windows.
• Build and maintain social-first playbooks that translate studio marketing priorities into market-ready content frameworks for regional teams.
• Partner directly with franchise brand teams to align social content output with broader entertainment marketing campaigns and release schedules.
• Manage agency relationships across multiple EMEA markets, ensuring creative quality and platform compliance are maintained throughout campaign execution.
• Monitor audience engagement data across platforms and feed insights back into campaign planning for future animation studio and feature film releases.

What You Bring

• Proven experience in social media and influencer marketing within entertainment, studio, or media brand environments.
• Demonstrated ability to manage multi-market campaigns across EMEA, with an understanding of how regional audience behavior differs by territory.
• Familiarity with social content production workflows and how they intersect with theatrical and streaming release strategies.
• Experience briefing and managing creative agencies, with strong governance instincts around brand standards and platform policy.
• Comfort working across multiple franchise properties simultaneously, with the organizational discipline that kind of slate management requires.

Why This Role

The Walt Disney Company’s London office sits at the center of one of the most consistent entertainment marketing operations in the industry, with access to a release slate that spans animation, live-action, and episodic television across the biggest global franchises. For a social media and influencer professional, the scope here is genuinely broad, covering both theatrical campaigns and ongoing franchise audience development across a large and varied region. The Strategic Social Media & Influencer Lead EMEA role offers direct access to franchise teams and a real seat at the campaign planning table.

Apply now for the Strategic Social Media & Influencer Lead EMEA position at Disney Cruise Line and The Walt Disney Company in London.