Heather R. Holliday

With combined gross project revenues to date of approx. $10 Billion, Heather R. Holliday brings 26 years of major market experience to the following industry sectors: Automotive; Communications; Energy, Utilities & Mining; Engineering & Construction; Entertainment & Media; Financial Services; Gaming, Hospitality & Leisure; Government & Public Services; Healthcare; Pharmaceuticals & Life Sciences; Real Estate; Retail & Consumer; Sustainability & Global Humanitarian Relief; Technology; Transportation & Logistics.

In 1991, Ms. Holliday began her career freelancing for advertising agencies and production companies specializing in commercial, television and music production, working with the following premium brands: MCA Records, FOX Sports, Atlantic Records, General Motors, Georgia Public Broadcasting, NAPA Auto Parts, BellSouth, Orkin, MindSpring, Haverty’s Furniture, Publix, Grand Bahamas, Florida’s Natural Growers, Georgia Lottery, Food Lion, Mitsubishi, Georgia Pacific, McDonald’s, Delta, The Home Depot, Macy’s, Toyota, LaFace Records, BMW, and Porsche.

Ms. Holliday won her first theatrical motion picture position in 1992, working along-side the legendary director, John Frankenheimer, on the television saga “ANDERSONVILLE” - TNT. Upon invitation eight months later, she moved to Los Angeles and worked for Director Kevin Reynolds and Executive Producer Charles Gordon on the highly publicized $200 million dollar feature film “WATERWORLD” – Universal Pictures. Quickly she climbed the DGA (Director’s Guild of America) ladder and added the following credits: “THE NET” – Columbia Pictures, “KINDRED” – Spelling Television, “SAM KINISON: WHY DID WE LAUGH” – Pacific Sun Dog Productions, eight-time EMMY award-winning television series “ER” – Warner Brothers, MTV MUSIC AWARD nominated music video “DA DIP” – Freak Nasty, “BLACK DOG” – Universal Pictures, “TALES FROM THE HOOD” – Savoy Pictures, New Zealand Film Commission and Tourism Board, and “THIRTEEN DAYS” – New Line Cinema.

In 1996, Ms. Holliday was offered a golden opportunity to return to her hometown of Atlanta, GA by accepting a six-year contract as a Producer for The Coca-Cola Company. She produced a variety of national and international commercial campaigns for all brands - highlights include music icon Christina Aguilera and the NBA. Additionally, Ms. Holliday served as a U.S. Associated Press Representative, covering groundbreaking stories for the 2002 Winter Olympics in Park City and the Rolling Stones at Turner Field. While holding a demanding full-time position, Ms. Holliday accepted a joint venture partnership in New York to work with Hartmann to develop a consumer product from conceptual design to gross market placement. During her time in New York, Ms. Holliday served as Executive Producer of concert production and sponsorship procurement for 33 Productions for the following clients: Rock the Vote USA, Santana, Black Eyed Peas, Björk, Ministry of Sound, Warner Brothers Records, LightWorks of London, Cartier, House of Field (Pat Field), Mercedes-Benz Fashion Week, 7th On Sixth, “SEX and THE CITY” - HBO, Bentley, and Opus One Winery.

In 2003, Ms. Holliday engaged an international contract from Japan, spearheading the product’s launch and press/media rollout for the U.S. and European markets. September 2004, Ms. Holliday was awarded a position as Private Events Manager with the famous Buckhead Life Restaurant Group’s - 103 WEST, responsible for the execution of all property events with a seamless turnover from sales to operations. Post Hurricane Katrina in New Orleans, Ms. Holliday was given the special honor of being one of the privileged concert producers to revive the 2006 New Orleans Jazz and Heritage Festival, showcasing a line-up of Grammy artists including; Bruce Springsteen and the Seeger Sessions Band, Bob Dylan and Dave Matthews Band.

March 2006, Ms. Holliday formally launched MUSE HOLLIDAY INC as CEO, awarding the company several premium clients: Entertainment Tonight, MTV, New York Times, Academy Awards, Sundance, Emmys, AOL TimeWarner, Marvel, Disney, Universal, Sony, Weinstein Company, Relativity Media, NBC, Comcast, GM, Fiat, Mercedes, Hyundai, Ferrari, Coke, Pepsi, Red Bull, Starbucks, Anheuser Busch, Miller Brewing, Master Card, American Express, VISA, Taco Bell, Papa Johns, Delta, Net Jets, Starwood, Four Seasons, Ritz Carlton, UBER, Target, Walmart, Ralph Lauren, Canon, Home Depot, Samsung, Apple, Sprint, Verizon, AT&T, T-Mobile, LG Electronics, Microsoft, Google, Facebook, Tipatina’s Artists Relief Fund for Katrina Victims, SonFlower Camps for Women & Teens, Chastain Horse Park’s Hippotheropy Program, Miracles Happen 1 and 2, Susan G. Koman for the Cure, Teddy Bear Crusade for Care, Make-A-Wish Foundation, American Cancer Society, Red Cross, Circle For Children, Project Green USA, Creative Coalition, Stand Up 2 Cancer, UNICEF, and Global Green.

Additionally, following is a partial list of MHI clients for past mainstream film, TV and concert projects: “THE COMPANY MEN” - The Weinstein Company, Quinton Tarantino’s “HELL RIDE” – The Weinstein Company”, “LITTLE MISS SUNSHINE” – Fox Search Light, “MARY MOTHER OF CHRIST” – Aloe Entertainment (second installment of the billion dollar independent film franchise “PASSION OF THE CHRIST” - Mel Gibson), “INCANDESCENT” - George Clooney and Robert De Niro, “GOD’S MISTRESS” - Cate Blanchett, “TULIA TX” - Halle Berry and Billy Bob Thornton, “FRIENDS AGAIN” - Luke Wilson and Giovanni Ribisi, “THE DIAMOND SKY” - Patrick Dempsey, “CREW” - John Carrol Lynch and Amanda Bynes, “WILD HORSES” - Mickey Rourke, Brad Pitt, Josh Brolin and Sean Penn (raised $20 million in 24 hours), “BIG STONE GAP” - Ashley Judd and Whoopi Goldberg, ”REGULATOR” - Josh Hartnett, “CAPA” - Jessica Beal and Pierce Bronsan, “VINTAGE MUSCATEL” retitled “TIME OUT OF MIND” - Richard Gere, Madonna, Prince, Kid Rock, Bob Segar, Rolling Stones, Jay-Z, Eminem, Linkin Park, U2, Britney Spears, Lady Gaga, and Justin Beiber.

Amongst Ms. Holliday’s dynamic entertainment and media career, she served as the Director of International Affairs for the 2006-2010 Parliamentary and Presidential Elections for the Republic of Costa Rica's National Libertarian Party President Elect, Otto Guevara, producing the $1 Billion+ public spending model for the Ministry of Tourism, Costa Rica Triad [CR3]. Additionally, she held the position of Chief Business Development Officer with the International Maritime Group over the last seven years to develop and procure funding the $5 Billion+ dollar sustainability project, International Port of Costa Rica.

December 2010, Ms. Holliday launched GENETRIX SOCIETY as CEO. GENETRIX SOCIETY is a Social Movement Organization (SMO) for the United Nations in New York, dedicated to global sustainability education and social responsibility. Recently, GENETRIX SOCIETY was placed in an accelerator program with PwC for further development.