Hidden Weakness is a Vape PSA campaign with the intent to educate teens about the risks of vaping. This campaign revolves around the topic that vaping can damage your lungs and weaken you, affecting your physical fitness / athletic abilities. Vaping can weaken even the strongest of us.
Production for Hidden Weakness will involve a video production as well as stock photography shoot.
The video takes place on a football field, where we see our hero talent and some background talent practicing football. Our main talent is strong, but we see how vaping has taken a toll on his physical ability throughout practice.
COVID19 considerations and safety protocols are being planned for including mandatory testing, social distancing when possible, PPE, temperature checks, etc.
Casting will be done entirely via self- taped auditions.
PROJECT NAME: Hidden Weakness Vape PSA
PROJECT TYPE: PSA (Video + Still Photos)
UNION STATUS: Non-Union
AGENCY: Rescue Agency Public Benefit LLC
PRODUCER: Josh Irvine
PRODUCTION DATES: 1 day 9/14-9/16
PRODUCTION LOCATION: Las Vegas
MEDIA: All media now known or developed later
USAGE: Buyout (excluding national broadcast). Talent will be paid an additional $5K (+20% Agency if repped) if content is pushed to National Broadcast.
TERM LENGTH: 5 Year Run from initial launch
RENEWAL TERMS: Client retains the right of renewal at the original session fee + 10% for an additional 5 years to include all exclusivities.
CONFLICTS: Talents contract will include a clause holding them from promoting or representing vape/tobacco products for a period of five years after launch.
$600/Session (inc. usage) + 20% Agency Fee + $50 wardrobe stipend
Male | Caucasian | Appearing 16-18 Years Old
The Athlete in this spot is a Caucasian male teen appearing between the ages of 16-18 years old.
We see our athlete at a high school sports practice. They are a jock who is strong, muscular, confident, and in peak physical shape. We see him running different drills and slowly getting weaker and running out of breath. We follow him to the side lines where he has to sit and catch his breath, this is new for him. We see how vaping has been impacting his athletic ability.
BACKGROUND / STOCK PHOTO MODELS:
$200/Session + 20% Agency Fee + $50 Wardrobe Stipend
Male or Female | All Ethnicities | Appearing 16-20 years old
Background and stock photo talent should appear 16-20 years old.
Talent should have a general athletic build.
Will be used as background in video production, and as a model in photoshoot.
To apply for this job email your details to firstname.lastname@example.org