Toy Demonstrator


A world of Imagination, adventure & wonder for all

Toy Demonstrator – FAO Schwarz Flagship Store
Join the world-renowned FAO Schwarz team and be a part of history at the largest and most iconic toy store in New York City! ThreeSixty Brands acquired FAO Schwarz in 2016 and brought the FAO Retail Flagship location back to life at Rockefeller Center in 2018.

FAO Schwarz, founded in 1862, is one of the oldest and most iconic toy brands in the world. FAO Schwarz has always been synonymous with quality and innovation, offering one-of-a-kind playthings and creating cherished memories for generations of kids. The fondness associated with FAO Schwarz is wrapped up in the theatre of it all. It’s more than just toys, it’s the deep nostalgia for toys that come to life as kids of all ages enter the store. A visit to FAO Schwarz means much more than a trip to a toy store. With the anticipation and excitement of a special occasion, FAO Schwarz never fails to deliver a feast for the senses – exciting adults and children alike.

A Toy Demonstrator has a dynamic and engaging personality with a passion for entertaining and delivering a theatrical performance in front of consistent crowds, demonstrating a variety of toys, using technology to elevate certain experiences, and selling large quantities of the products that are being demonstrated. You will assist the management team in creating a diverse and inclusive culture for both store team and customers alike, while always maintaining a whimsical and theatrical demeanor. You will focus on connecting, consulting, and closing the sales with our customers by sticking to a fun and theatrical sales script that will vary based off of the products or line of toys you are demonstrating. You will take a proactive role in always maintaining FAO Schwarz brand standards, including a clean work space, wearing the appropriate dress code, and supporting vendor relationships while always engaging with customers.

This role will involve demonstrating a specific product or line of toys for your entire shift, as well as being a passionate spokesperson for the FAO Schwarz brand. Toy Demonstrators will perform live interactive toy demonstrations for numerous products in specific areas of the store. A Toy Demonstrator’s primary responsibility is to ensure our customers have a world class shopping experience and this is done by engaging and providing customers with a magical and whimsical experience where their needs are met every time.
You will report to the Experiences Manager and will be led by our Experience Leads on all daily operations. You will work retail hours, which may include day, evening, weekends, and/or holidays, based on department and store/company needs.
What You’ll Do

This role has 2 key areas of responsibility:

Customer Experience
Deliver the highest level of customer experience through the execution of store standards, training, product demonstrations, exclusive flagship experiences, and a profound knowledge of our products and the FAO Schwarz brand. Our physical and eCommerce stores are the public face of the FAO Schwarz brand, where everyone can directly experience all that is possible with FAO Schwarz. Feel empowered to impact and support store and corporate leadership teams in the development of innovative ways to make a larger impact on the lives of our customers and our teams.
Ensure a world-class omnichannel shopping experience for all customers. Actively drive omnichannel sales in all areas of the business, working with total store team to build and maximize results. Work closely with the store team to ensure that all areas of the business are being executed to the highest standards, driving sales, and that we meet our revenue goals.

What We’ll Expect You to Have

• A sense of whimsy, a nostalgia for toys, and a fondness for the FAO Schwarz brand
• An outgoing, engaging, and theatrical personality with a passion for closing the sale
• Ability to demonstrate one product for a full shift and reach/exceed unit sales quantity targets
• Excellent collaboration, communication, influencing for impact, time management, and interpersonal skills
• Must be able to work in an ever-changing environment
• Acting, dance, and music training/experience a plus
• Ability to speak to and entertain a large group as well as focusing on one customer
• Knowledge of and experience with retail Point of Sale systems.
• Capable of lifting up to 25 pounds, bending and twisting and standing for long periods of time
• Proven ability to lead and remain positive, resilient, adaptable, and succeed in a fast paced, public facing retail environment
• A BIG Smile!

Why You Should Work for Us

• We encourage a sense of whimsy, wonderment, play, and an engaging and theatrical environment
• You’re never treated like a number or task, you’ll look forward to coming to work every day to see your friends
• Growth opportunities are everywhere
• Highly competitive benefits

FAO Schwarz is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. FAO Schwarz strictly prohibits and does not tolerate discrimination against employees, applicants, interns, or any other covered persons, on the basis of age, race, color, religion, creed, national origin including ancestry, ethnicity, sex including pregnancy, gender identity, and transgender status, gender, physical or mental disability, including gender dysphoria and similar gender-related conditions, alienage or citizenship status, military status, including past, current, or prospective service in the uniformed services, genetic information, predisposing genetic characteristics, marital status, partnership status, domestic violence victim status, familial status, actual or perceived sexual orientation, unemployment status, caregiver status, credit history, salary history, or any other category protected by applicable federal, state and local laws, with respect to hiring, promotion, discipline, firing, compensation, benefits, or other terms, conditions or privileges of employment.

If you need a reasonable accommodation in the application or hiring process, or during the course of your employment, please contact Site Human Resource Manager or Flagship Store Director.

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