Senior Audience Engagement Editor
BBC Group and Public Services
Category
Job Type
Location: Greater London
We’re happy to discuss flexible working. If you’d like to, please indicate your preference in the application – though there’s no obligation to do so now. Flexible working will be part of the discussion at offer stage.
About BBC Studios
BBC Studios is a world-renowned content studio and channels & streaming business, powered by British creativity, with a reach that touches audiences in every corner of the globe.
We work with outstanding creative talent who are responsible for platform‑defining shows from Strictly Come Dancing to Bluey, Prehistoric Planet to Planet Earth III.
The range and quality of our content is unsurpassed, creating critical and commercial successes and global phenomena.
From BAFTAs to RTS Awards, BBC Studios is Britain’s most awarded production company and the only producer with three of the top ten shows on IMDB; we’re the home of , the widest‑read English language news website in the world; and the UK’s largest distributor of British content.
Commercial News
At BBC Studios, (a team situated within BBC Studios, the commercial arm of the BBC) we aim to help people understand the world around them, make informed choices, and take an active part in society and democracy. As we expand our footprint to meet increasing demand for our style of quality and impartial journalism and unscripted content in North America, we are seeking motivated, passionate, high performing individuals across a variety of skillsets to join our global team.
Join us and be an essential part of one of the world’s most recognised brands and trusted news organisations!
The Role
BBC Studios is hiring a Senior Audience Engagement Editor in London to support content optimisation and editorial curation.
You will wear several hats, as you leverage audience insights to elevate our daily report and help grow readership in North America for and the international BBC app.
Primary Responsibilities
- You will support editorial teams to commission and produce content for impact across channels, including supporting specialist teams to sharpen their output across business, tech, science, climate, culture and travel verticals.
- You will advise the curation team on story optimisation and placement to maximise engagement, leveraging best practice as well as driving new learnings and insights to enhance curation, including for the weekends.
- On weekday shifts, you will prepare and share daily SEO and performance insights for our fast‑paced U.S. News team to help inform editorial priorities as they kick off their day.
- On weekends, you will work hands on curating our homepage, front of app and other key indexes, employing both your editorial judgement and optimisation skills to ensure we provide a consistently rich, high‑quality offering to digital audiences outside the UK.
Success in this role requires collaborating with colleagues across various teams, including editorial, growth and product. Reactivity and communication skills are a must.
The right candidate will demonstrate strong editorial judgement, strong ability to craft effective headlines and select visuals, and a keen sense of U.S. and global audience needs in the digital space. You will have knowledge of SEO and growth tactics, and a desire to deepen your understanding of analytics to draw actionable, real‑time insights.
This role sits in the Audience Development team as part of Content Strategy & Programming unit of our Global Digital News & Streaming division. It reports to the Head of Audience of Development. This is a full‑time position, based out of Television Centre in London on a continuing contract.
This position will work 5 days / 35 hours per week. The anticipated work schedule is Wednesday – Friday (1000 – 1800 GMT) and Saturday – Sunday (800 – 1600 GMT). Some flexibility is possible on the weekday shifts.
What Does It Take?
Main Responsibilities
In this role, you will:
- Monitor and report on daily search trends and opportunities
- Track changes in rankings and search performance and make recommendations to journalists and editors around headlines, linking trending search terms and relevant keywords
- Prepare and share a (US) morning growth note reporting on daily trends across…
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