CRM Campaign Specialist

Welcome to Warner Bros. Discovery… the stuff dreams are made of.

Who We Are…

When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next…

From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.

YOUR NEW ROLE   

The CRM Campaign Specialist will be responsible for building and deploying marketing email, push, and in-app campaigns for both Max and discovery+. S/he is a CRM operations professional who is detail-oriented, truly passionate about CRM, and has excellent campaign management skills.

YOUR ROLE ACCOUNTABILITIES

• End-to-end campaign management, including:
  • Recommend best practice for audience segmentation and set up method to launch a successful marketing program or campaign
  • Building ad-hoc and automated campaigns within the Braze platform
  • Routing campaign builds through necessary stakeholders
  • Tracking campaign status and scheduling on the project board
  • Deploying campaigns in Braze
• Partner closely with stakeholders from marketing strategy to fulfill strategic objectives
• Partner closely with creative, MarTech, and legal to fulfill campaign requests.

QUALIFICATIONS & EXPERIENCE

• min. 3 years of experience in CRM operations including audience segmentation, and working with email and push channels; in-app messaging or further channel experiences are a plus
• Experience working with enterprise-level ESP tools; Braze or Salesforce experience is preferred but not required
• Basic knowledge of lifecycle marketing, and email or push channels best practices
• Experience in managing projects through Monday.com, Asana, JIRA or a similar platform experience is preferred but not required
• Intermediate skills in Microsoft Office tools, like Excel, Power Point
• Strong interpersonal and communication skills with an excellent attention to detail
• Ability to liaise with creative, marketing and business teams
• Strong team focus with outstanding organizational and time management skills
• Fluency writing and speaking in English is required
• Must be able to organize, prioritize and schedule a high workload efficiently

How We Get Things Done…

This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.

Championing Inclusion at WBD

Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, regardless of sex, gender identity, ethnicity, age, sexual orientation, religion or belief, marital status, pregnancy, parenthood, disability or any other category protected by law.

If you’re a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.