Digital Content Creator & Video Editor | Nashville, TN | The Hensley Group

We are looking for an experienced Digital Marketing Executive to assist in the planning, execution and optimization of our online marketing efforts. The promotion of products and services through digital channels is a complex procedure with great potential which becomes increasingly useful for companies such as ours. The ideal candidate will have a passion for all things marketing and technology. You will be well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue. You will be tech-savvy and intuitive with great ideas to reinforce our marketing campaign Responsibilities Plan and monitor the ongoing company presence on social media (Instagram, Facebook, Youtube, etc.)Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awarenessBe actively involved in SEO efforts (keyword, image optimization etc.)Provide creative ideas for content marketing and update websiteMeasure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)Acquire insight in online marketing trends and keep strategies up-to-dateEdit audio into podcastEdit webinar videosManage marketing databaseCreate social contentSkills Proven experience as Digital Marketing Executive or similar roleAble to Edit VideosExcellent understanding of digital marketing concepts and best practicesExperience with B2C social media, Google Adwords and email campaigns and SEO/SEMPerfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)Skills and experience in creative content writingAnalytical mindset and critical thinkingExcellent communication and interpersonal skillsExperience in digital mediaStrong attention to detailsSelf-Starter and excels with little direction providedEnjoys problem-solving in a dynamic and rapidly changing environmentTakes a high degree of ownership over their work Job Type: Full-time Pay: $65,000.00 – $75,000.00 per year Benefits: Flexible schedule Paid time off Schedule: 8 hour shift Monday to Friday Weekends as needed Education: High school or equivalent (Preferred) Experience: Filming: 2 years (Required) Work Location: Multiple locations