About the Role:

We serve high quality content to millions of customers across millions of devices, all of which are constantly evolving and changing. This role is within our Programming Strategy team and the incumbent will be the data custodian for our Telugu content consumption. This role requires a deep understanding of audience preferences, market trends, and content strategies. You will play a crucial role in analysing viewership data and audience behaviour to provide valuable insights which further helps shape programming decisions, optimize scheduling, and drive audience engagement.

Context:

One of the key aspects of broadcasting is understanding the audience pulse and providing the content they love, staying ahead of the competition, and using strategic thinking for content placement and promotion. The role is responsible for contributing to the making of plans and strategies for the Telugu business based on various quantitative and qualitative inputs. The role drives the thinking behind the programming and mapping the content with viewership TG with deep insights into consumer behaviour and data analysis. 

Key Responsibilities:

• Constant monitoring of slot level viewership vis-à-vis business target and coming up with a plan to fix it / hit the required target – Reach / TSV / Market share.

• Come up with growth plans for the channel and Business

• All aspects of Quantitative (BARC, Zapr, Adex, Any adhoc data) & Qualitative Research (focused groups, consumer feedback). Analyse and blend the insights to feed into content making

• Constant tracking and content analysis of competition & re-strategize accordingly

• Short term business planning

• Assess issues and identify solutions to meet the end objective

• Proactively identify business opportunities and possible potential challenges and work towards mitigating it

• Work collaboratively with all stakeholders to successfully meet objectives.

Performance Measures:

• Identifying strategic levers for growing the viewership of the channel – direct impact on channel GRPs. Objective is to meet the budgeted numbers.

• To provide accurate and actionable insights that will impact strategic decisions (launch, sustenance, and communication turnaround) – Meet / exceed the viewership targets that we set.

• A glitch free execution of the processes – Reports with 0% errors.

Qualifications:

• Graduation or Post Graduation in any field

• 4-8 years’ experience in strategic roles.

• Very strong analytical and critical thinking skills

• Good knowledge of MS-Excel & PowerPoint

• Ability to deliver on tight timelines

• Knowledge of SQL is an added advantage – desirable not mandatory.

Personal Attributes:

• Excellent communication & presentation skills

• Effective relationship management skills

• Proactiveness

• Highly result-oriented

• Well organized, well informed, well read

• Self-motivated, self-driven

• Learning agility.

About Disney Star:

Disney Star is a leading media & entertainment company in India that reaches over 700 million viewers a month in nine different languages. Our entertainment portfolio which cuts across general entertainment, movies, sports, infotainment, kids, and lifestyle content generates over 20,000 hours of original content every year.

Disney+ Hotstar, India’s leading streaming platform, enables us to reach and entertain audiences anywhere, anytime. Disney+ Hotstar has changed the way Indians consume their entertainment – from their favourite TV shows and movies to sporting extravaganzas.

With leadership positions in every segment it occupies, Disney Star has been redefining the media landscape for more than 30 years now, anchored on the three pillars of storytelling, innovation and an unwavering focus on delivering to the expectations of our audiences. 

Join us, and let’s continue to inspire a billion imaginations